Inspiring memorable, effective creativity through digital-focused, open-hearted collaboration has taken up the last 20 years of my life.
My scope of expertise includes management, framework and process development, research and analysis, digital innovation, experience design, trials and testing, integrated strategy, concept realisation, and crafting and pitching exceptional presentations.
I’ve helped build influential brands across EMEA markets, with experience in fashion, financial, PCP, FMCG, F&B, NGO, E&M, sport, pharmaceutical, luxury, tech, education and tobacco sectors, with a demonstrated track record of directing and motivating all stakeholders to achieve digital marketing business objectives.
Digital maturation should not be forced, as this leads to unnecessary resistance and frustration.
Instead of starting with “why”, I find “why not” often yields more successful results.💡
Always in service of the good of humankind and, sometimes, free pizza.
Featured Work
Strategy is the practice of uncovering perceptive connections critical to solving a problem.
If you’d like to know more about the strategy behind the work, just click Learn More to drop me an email.
#IceQueens Rule, OK
Inspiring micro-creator content from the locker rooms of International Women’s Hockey as three of the world’s top teams make their way to the Winter Olympics, favorite Insta-filters at the ready.
Are you not entertained?
Entertainment and Media brands have always been close to my heart, generally because they’re always up for some pretty silly stuff…that ends up becoming a pop culture phenomenon over the course of half a decade.
Bucks + Barks
Banks and Dog Food, two peas in a pod, right? At very different stages in their digital maturity, I was fortunate to contribute to the success of two amazing brands with very similar, challenging business objectives.
Nice things nice people have said
“She stays at the cutting edge of technology and creative design. What’s rare is her understanding of producing creative that ushers in the customer’s journey. Beautiful work is the end result.”
“She relies on her deep knowledge of models, research and state of the art to suggest clever approaches to just about any challenge.”
“Gayle is a consummate professional, always at the ready to interpret sometimes convoluted briefs from clients and always deliver ten times more than what the client would ever have envisioned.”
“A tremendous mentor to me, and a gracious teacher who is always willing to learn something new.”
“Ask Gayle to be an expert in anything, and in a week or two, she’ll know all the players, travel to the territory, research the landscape, build the presentation, find the opportunity and have an opinion about how best to tackle the business.”
Cou Cou!
Before you go, if you’re an agency or business looking for a pinch-hitter during pitch season or a consulting brain without the financial drain, I would love to hear more about your hairy, audacious goals and challenges.
For my full resume and rate card, please email me at hello@gaylecraig.com.
